Reading Future

February 22nd, 2010 § 7 comments

http://money.cnn.com/2010/02/09/technolog/tablet_ebooks_media.fortune/index.htm

The Fortune Article ” the Future of Reading” poses some relevant questions?

Question 1: Will anyone be willing to pay for content delivered to a tablet when they can get information for free on the web?

Question 2: But aren’t tablets just a better way to browse the web?

Question 3: Reading? Reading is dead.

Question 4: How will tablet-based ads work better than the web?

Question 5: Can traditional publishing companies reorganize and move fast enough to embrace and serve new platforms?

these questions all poise the options as if the book and the screen are binary. Print media is looked as a being obsolete due to the advancement of screen based tablets. Granted the pervasive nature of digitized content will have a large impact on printed materials. This effect has already stated to take its toll when it comes to newspaper media. How ever like Red heads in America, their kind is not going to dissappear. Book and printed material might start to diminish but then is begs the question just as the question poised above, what is a book when it can exist on a screen?

This question requires going back to the nuanced history of printed material in bound and sequenced form and taking note of its ability to become ubiquitous and why? The screen and the book will never be the same thing as one is fundamentally material based ie pages and ink while the other is silicon driven ie the screen. Each of these forms is a media delivery device and technology. (Although many might not consider books a technology when compared to a computer) Each media format has its own place, use factors, acceptance, penetration into society, and distribution. Each is equally unique to its time and space and each is locked in a continuum that links the two in weave of consumerism, knowledge, and social contextuality. The screen experience would not be capable without the book, and the book would not be producible in contemporary terms with out a computer.

I have asked my self through out this process, why do we consider physical books and digital book and being so different. Why when you buy a physical book do you not receive the digital part also?  It seems to me that if you could link the physical with the digital it would allow each of there forms strenghts and affordances to work together rather then in opposition. The simplicity of sequential pages bound together has a unique experience that can only be mimicked by the screen and the social and networking capabilities of a screen require the dynamics of that different system. What are the implications of making print and screen work together, well hopefully it will lead to more productive use of materials and a platform for a larger connection of information directed at specific context.

check out thesis website : Marginalia: The Hybrid Textbook



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