DU User Journey Map Process
A broader customer journey map that represented the emotional journey of the DU.edu student users along the process.
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My Role: Sr. Product/UX Designer
Team Supported: Bttr + Alle Grow Team Team makeup: 7+ (1xPM, 1xCDO, 4xUX, 1xUI)
Timeline: Allē Grow Vision, Ideation, & Speculative Protototype in 8 sprints (~16 weeks)
In Q2/Q3 of 2021. Allergan Aesthetics embarked on improving their rewards program with Bttr. As a UX/Product Design consultant partner our team helped stand up the Allē rewards program including Alle.com website, the Allē app, and future business strategy and product growth initiatives. Our product consulting team (~12 UX Designers) worked with internal stakeholders and internal product teams to moderize, innovate, and forge new soulitions for the Allē platform.
We sought to better understand the Allē customer journey for the Grow platform using past research findings, the current state of the product, and explore the potential future for the Grow product experience. We aim to discover the needs and challenges of each customer persona as outlined in the Allē Insights Research Report conducted by Bttr. in May 2021 and how this relates to Grow’s trajectory into Beta and General Release.
